RACE commissioned PA Solutions to deliver a marketing seminar to fully licensed racehorse trainers in Ireland. The course was designed specifically for trainers to develop their strategies to include:
INNOVATORS
Who is your owner/who do you want your owner to be?
Getting to know your customer (owner identity cards, understanding your owner’s requirements)
Importance of first owners (creditability, leaders, sneezers)
EARLY ADOPTERS
Value proposition - What makes your owners remark about you to other potential owners?
How are you keeping / going to keep your owner?
Reasons why owners leave and ways to make them stay
FOLLOWERS
Marketing tools
Websites, Social Media and Apps made easy (engaging owners and capturing potential owners)
Websites, social media, Apps: What they are, tools, terminology, which one to use, how to get set up, what to do when you are set up etc.
Examples of successful industry related social media campaigns