PA Solutions was established by Aoife Hanratty originally as a personal assistant service to the equine industry. As the business evolved the personal assistant duties developed into management solutions. PA Solutions now offer equine specific management solutions to a broad range of farms, trainers and associations across the equine industry with particular emphasis on the thoroughbred sector.
Aoife completed a bachelor’s degree in Equine and Business studies through Gurteen Agricultural College and Athlone Institute of Technology. It was clear Aoife found her chosen career when she was awarded student of the year and led the intervarsity’s team as captain throughout her college years.
Upon completion of her degree, Aoife went on to gain practical experience within the thoroughbred industry. She worked within stud farms such as Abbeyville Stud and Kildangan Stud, she also worked as a Veterinary Nurse for Katie Murphy and worked at both flat and national hunt sales within Ireland and the UK.
Aoife was later offered a position within the office of Kennycourt Stud, this led to a managerial role. She took sole charge of a number of duties including payroll and HR functions of up to 40 employees, bookkeeping, breeding manager etc.
A temporary position within Equipeople was next on Aoife’s career path. Here she managed the equine recruitment and outbound work experience programme. When the initial six month contract lapsed Aoife was offered a permanent position as the marketing developer and equine programme manager. Within this role, Aoife created a network throughout the equine and agricultural second level education systems on a national and international scale. She developed the outbound and inbound work experience programmes, promoting the equine and agriculture industries. Aoife also worked as the lead project manager, managing study tours and conferences.
In order to have the time to set up her own business, Aoife accepted a part time role within The Irish Racehorse Trainers Association as office manager.
Aoife’s understanding of the industry and its need for ad hoc help led to the quick development of PA Solutions.
Aoife’s knowledge of the thoroughbred industry, marketing experience and ability to manage meant PA Solutions flourished. PA Solutions was brought to the next stage in July 2016 and the business has thrived since, now operating as the leading consultancy service to the broad thoroughbred industry.