Websites
Marketing Materials
Oghill - Pull Up Display Banners
Social Media Posts
Doorcards
Inspection Cards
Thoroughbred Temps - Flyers
Olive O Connor - Advertisements
Employment Guidelines – Booklet Covers
Thoroughbred Planner (2019) – Wall Planners
Oghill - Uniforms
Thoroughbred Temps – Logo Designs
RACE commissioned PA Solutions to deliver a marketing seminar to fully licensed racehorse trainers in Ireland. The course was designed specifically for trainers to develop their strategies to include:
INNOVATORS
Who is your owner/who do you want your owner to be?
- Getting to know your customer (owner identity cards, understanding your owner’s requirements)
- Importance of first owners (creditability, leaders, sneezers)
EARLY ADOPTERS
- Value proposition - What makes your owners remark about you to other potential owners?
- How are you keeping / going to keep your owner?
- Reasons why owners leave and ways to make them stay
FOLLOWERS
- Marketing tools
- Websites, Social Media and Apps made easy (engaging owners and capturing potential owners)
- Websites, social media, Apps: What they are, tools, terminology, which one to use, how to get set up, what to do when you are set up etc.
- Examples of successful industry related social media campaigns